Octiv is proud to be a sponsor of The Sales Acceleration Technology Summit, an InsideSales.com virtual event taking place on Thursday, October 20. Our chief marketing officer, Brad Gillespie, is leading a session on how to use enablement throughout the buyer’s journey. Here’s what you’ll learn during Brad’s session:
- How the buyer’s journey has evolved and changed the way companies sell;
- Why sellers must add value to every stage of the buyer’s journey and offer a personalized experience; and
- How sellers can offer buyers the content and resources they need to help secure commitment from internal stakeholders.
During his session, Brad will share the story of GameTime. The nearly century-old play equipment company’s approach to sales now includes developing personalized interactions at every stage of the buyer’s journey, leveraging back office systems to deliver highly customized prospect content, and easing the transition from buyer to customer. It’s an entirely new way to view the selling and buying experiences while focusing on buyer needs.
Sales and marketing teams won’t want to miss this free event. Click here to register for the Sales Acceleration Technology Summit.