The best performing companies know that it’s buyers who now control the B-to-B sales process. That’s why it’s more important than ever for companies to craft personalize buyer journeys using a mix of prospect data, reliable information sources and meaningful interaction with the right decision-makers and influencers. The result is a framework that provides valuable buyer insights that will move customers toward the close.

In this webinar, we discussed:

  • Which common sources prospects use to make decisions at each stage of the buyer journey.
  • Which sales assets are most effective at the middle stages of the sales process.
  • Why face-to-face interaction is most important at the end of the buying cycle.
  • How to personalize the post-sale stage to build stronger customer relationships.