TinderBox, Sales Management Association to Share Proven Tactics to Improve Sales and Marketing Results in Live Webinar Tuesday

G2 Crowd, The Bridge Group Execs Discuss Field-Proven Approaches to Fuel Sales-Marketing Alignment

INDIANAPOLIS (Nov. 2, 2015) — TinderBox, a leader in sales productivity technologies, announced today that its chief operating officer David Kerr will join the Sales Management Association for a live webcast at 2 p.m. Tuesday to identify how sales and marketing teams can achieve alignment and drive revenue.

Trish Bertuzzi, president of The Bridge Group, Inc., and Adrienne Weissman, Chief Revenue and Marketing Officer of G2 Crowd, will join Kerr for “Building a Better Sales Team,” to discuss proven techniques for delivering sales and marketing results.

“Buyers expect the same level of personalization in business they receive as consumers,” Kerr said. “By exploring new perspectives from both sales and marketing leaders, we can guide the buyer’s journey and plot a path to success.”

Key topics the panel will discuss include how to:

  • create an Ideal Customer Profile (ICP);
  • set common sales and marketing metrics; and
  • develop a common sales and marketing execution timeline.

Registration for the webcast is free and is available online here.

The announcement of the webcast follows the announcement of TinderBox Insights™, the company’s new visual reporting solution. The innovation provides an online canvas to drag and drop any sales criterion such as contract value, geography, time or salesperson to discover insights about the sales process, buyer’s journey and performance of TinderBox-powered online documents.

About Octiv

Octiv provides a document generation platform designed to create efficiencies in creating documents like proposals, quotes, contracts, presentations and more. Octiv integrates data from back-office systems to streamline workflows, save time and accelerate the document creation and delivery process. Founded in 2010, Octiv services more than 300 organizations including enterprises such as General Electric and Siemens, and high-growth companies such as Lindamood-Bell and G/O Digital. To learn more, visit octiv.com.

Media Contact
Kelli Blystone