Tag: Sales-Marketing Alignment

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Why Sales and Marketing Alignment Will Matter Even More in 2017

From our 17 Top Sales Trends for 2017: Tonni Bennett says sales and marketing alignment is going to be the key to a successful 2017.

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Brand Consistency: Not Just Marketing’s Problem

Establishing & maintaining a brand and messaging is not solely the responsibility of the marketing department. Here’s how to get the entire organization involved.

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