Tag: Marketing

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Why Sales and Marketing Alignment Will Matter Even More in 2017

From our 17 Top Sales Trends for 2017: Tonni Bennett says sales and marketing alignment is going to be the key to a successful 2017.

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The Importance of Accurate Data in Sales and Marketing

Easy access to an overwhelming amount of data creates both opportunities and challenges for sales and marketing teams.

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Brand Consistency: Not Just Marketing’s Problem

Marketing isn’t the only department that’s responsible for maintaining brand consistency.

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Balancing the Art and Science in Sales and Marketing

Sales and marketing require a balance of art and science. Today, we’ll start to explore how to strike that balance at Octiv.

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