How Listening to the Voice of the Customer Can Close More Deals
Watch ExecVision CRO Steve Richard and TinderBox VP of Marketing Mitch Frazier in a discussion on actively listening to the voice of the customer. Today’s sales process is no longer linear: it’s customer-driven, with more than one path to purchase. Sales leaders must understand how to navigate the buyer’s journey and guide them to the close. That means learning to prove value and understanding customer needs by speaking their language.