Sales teams are learning to shape the sales process to follow the “buyer’s journey.” Along the way, many organizations realize their sales and marketing efforts are poorly aligned not only to buyers’ expectations, but poorly aligned with one another. Exposing these gaps is the first step toward closing them.

This webinar will explore how sales and marketing teams work well separately, how they can increase efficiency and effectiveness by working together, and provide a checklist for both teams that lays out a more aligned go-to-market process.