How to Harness the Power of Buyer Insights

This webinar provides a framework to learn valuable buyer insights that will move customers toward the close.

Overview

The best performing companies know that it’s buyers who now control the B-to-B sales process. That’s why it’s more important than ever for companies to craft personalize buyer journeys using a mix of prospect data, reliable information sources and meaningful interaction with the right decision-makers and influencers. The result is a framework that provides valuable buyer insights that will move customers toward the close.


Date Recorded

June 21, 2016
2:00 pm - 3:00 pm


Speakers

  • Bob Kelly's Headshot
    Bob Kelly

    Chairman

    Sales Management Association

  • David Kerr's Headshot
    David Kerr

    CEO

    Octiv

  • Adele Revella's Headshot
    Adele Revella

    CEO

    Buyer Persona Institute