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Why Sales and Marketing Alignment Will Matter Even More in 2017

From our 17 Top Sales Trends for 2017: Tonni Bennett says sales and marketing alignment is going to be the key to a successful 2017.

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The Importance of Accurate Data in Sales and Marketing

Easy access to an overwhelming amount of data creates both opportunities and challenges for sales and marketing teams.

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Brand Consistency: Not Just Marketing’s Problem

Marketing isn’t the only department that’s responsible for maintaining brand consistency.

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Sales Enablement: The Next Generation

From our 17 Top Sales Trends for 2017: Roderick Jefferson believes sales enablement is going to be the next big thing.

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Why Web Forms Are an Asset to Sales Teams

Here’s why web forms can be an important part of a company’s tech stack.

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Octiv Named a High Performer in G2 Crowd’s Proposal Software Grid Report

Octiv ranks among the high performers in G2 Crowd’s latest Proposal Software Grid Report.

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Problems and Opportunities with AI and Sales

AI is poised to become an important part of sales, but it has to overcome some obstacles first.

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Why Appirio’s Acquisition is a Glimpse Into Indiana’s Future in Tech

The latest acquisition news of Appirio points to a larger trend in Indy tech.

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How to Use Enablement Throughout the Buyer’s Journey

Don’t miss our CMO’s session at InsideSales.com’s Sales Acceleration Technology Summit.

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How to Simplify the Internal Complexity of Sales

As the sales process gets more complex for buyers, it’s also becoming harder for sellers. Here’s how to simplify the internal sales process.

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AI, Trailhead, U2 & More: Dreamforce 2016 Recap

Here are some of our favorite highlights from Dreamforce 2016.

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3 Reasons to Attend the InsideSales.com Sales Acceleration Technology Summit

Here’s 3 reasons to register for InsideSales.com’s Sales Acceleration Technology Summit.

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Benioff’s Dreamforce 2016 Keynote: Information and Conversation

The Dreamforce keynote by Salesforce CEO Marc Benioff reveals how AI and data improve the customer experience.

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Share Your #SalesHero Origin Stories

A #saleshero can give sales pros the lessons and support they need to succeed. Share your #saleshero stories.

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Data and Mobile Take Center Stage In 2017 State of Salesforce

This year’s report puts data and mobile center stage, with suggestions on how companies can leverage both.

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A New Take on Workflow-as-a-Service from Apple and Deloitte

Apple and Deloitte are joining forces for EnterpriseNext, a program that hints toward a new approach to workflow-as-a-service.

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We’re Off to Dreamforce!

Meet the Octiv team that’s heading to Dreamforce 2016.

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Top 14 Sales Sessions at #Dreamforce16

Sales pros of all disciplines should make time for this list of Dreamforce sales sessions.

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Why Sales Should Care About Salesforce and AI

AI has come to Salesforce with Einstein, which can help sales teams work smarter.

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Leading Octiv on the Trail to Knowledge: Salesforce Trailhead

Trailhead guides the Octiv team in learning how to navigate Salesforce.

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Converting the Unconvertable: Winning Difficult Prospects

Difficult prospects are challenging, but winnable. Here’s how to build a better customer experience and win more business.

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#Dreamforce 16: 5 Can’t-Miss Keynotes

With all the keynotes at #Dreamforce16, here’s our shortlist of ones you don’t want to miss!

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Top 10 Marketing Sessions at #Dreamforce16

Check out our picks for the top 10 marketing sessions at #Dreamforce16.

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Death of a Sale: 3 Factors that Kill the Sales Process

There are many factors that can lead to an inconsistent sales process, but these 3 pose the biggest threat to success.

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Brand Consistency: Not Just Marketing’s Problem

Establishing & maintaining a brand and messaging is not solely the responsibility of the marketing department. Here’s how to get the entire organization involved.

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Why “Social Selling” Doesn’t Work

Social selling “experts” rarely share how they get results. Maybe it’s because they’re getting social selling all wrong.

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Why Less is More for Google’s Messaging App Users

Google’s new mobile apps are designed to make communication easier. But do we really need them?

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How the I/R Theory Can Guide Salespeople to Success

Sales veteran Scott Cramer shares his top sales tip.

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Hire Your Own Boss in Your First, (or Second) Sales Position

During your job hunt, your future boss isn’t the only one doing the hiring. Phill Keene shares the secret to hiring your own boss.

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Summer as an Xtern at Octiv

Xtern X Coan details his summer with Octiv, his adventures outside the office, and his future in tech.

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6 Things My Younger Self Taught Me About Leadership

Phill Keene shares six principles to guide leaders and inspire their teams.

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Balancing the Art and Science in Sales and Marketing

Sales and marketing require a balance of art and science. Today, we’ll start to explore how to strike that balance at Octiv.

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Link Roundup: June 27 – July 1

Keeping up with industry news every week can be overwhelming.

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Link Roundup: June 20-24

Keeping up with industry news every week can be overwhelming. Let us bring the highlights to you.

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Make the Most of Account-Based Sales Development

Phill Keene talks ABSD, ICP & sales/marketing in Conversature’s podcast.

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What Salesforce Tower Means for Indy Tech

Chase Tower will become Salesforce Tower, and it’s a sign that Indianapolis is a legitimate tech hub.

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Why the Midwest is the Best Region for Sales Professionals

Sales established itself in the Midwest 100 years ago, and the future is bright.

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The 4 Core Elements of Sales Development

Sales development is growing in importance to companies.

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How to Keep Your Deals from Going Off the Rails

Precision is becoming a critical element of a successful sales process.

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5 Ways to Attract Top Talent to Work for You

The best way to land top talent is to make them come to you.

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Pipeline Momentum and Respect the Buyer Journey

Sales has to deliver the right interactions at the right time, first contact to post-sale.

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The 3 Go-to-Market Assets Every Business Needs

For most B2B sales teams, 3 essential go-to-market assets can keep prospects moving through the pipeline.

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The 3 Key Elements of an Efficient Pipeline Process

An unoptimized sales pipeline makes the process more difficult and more susceptible to potential hazards.

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How to Determine Your Ideal Customer Profile

Developing an ideal customer profile can mitigate risk & lead to better deals. Here’s how to create one for your sales team.

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Nike’s $14 Billion Presentation Mistake

A well-executed presentation can draw a prospect in. And, as Nike learned with Steph Curry, a poor one can push a prospect away.

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Why PDFs Hurt Your Sales Process

PDFs have a wide range of uses, but offline documents can actually slow down the sales process.

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A Case Against the Email Attachment

Sending email attachments is an easy way to send assets to a prospect, but it’s also one of the least efficient ways to communicate.

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