TinderBox Illustrates SaaS Buyer Journey Timeline

Interactive Site Leverages Forrester Research for Deep Dive into Internal Sales Process

INDIANAPOLIS (May 2, 2016) — TinderBox, a leader in sales productivity technologies, announced today that it has published The SaaS Buyer Journey Timeline, an interactive microsite that walks visitors through the company’s internal buying process.

Leveraging data from trusted market research company Forrester, The SaaS Buyer Journey Timeline identifies a host of data points that show how SaaS companies of similar size can attract, engage and maintain prospect interactions.

“Creating a visual representation of our own buyer journey gave us valuable insight into the sales process,” said David Kerr, chief operating officer at TinderBox. “With data points from Forrester, The SaaS Buyer Journey Timeline also serves as a way for other companies navigate their own process and the process of their customers.”

The SaaS Buyer Journey Timeline is free and is available online here.

The announcement of The SaaS Buyer Journey Timeline follows news of TinderBox being named one of The Indianapolis Star’s 2016 Top Workplaces.

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