Last week, professionals from all over the world gathered in San Francisco for the tech industry’s biggest conference. With a slew of networking events, sessions, keynotes and parties, Dreamforce gave its attendees-turned-Customer Trailblazers an experience they won’t forget. Here are some of the biggest highlights of #DF16:
Marc Benioff’s Keynote
Salesforce & AI: This year, Marc Benioff’s keynote address focused on the future of CRM and, more specifically, AI. With the introduction of Einstein, Salesforce plans to mainstream AI to give companies their “very own data scientist.” When AI is incorporated into the Salesforce platform, sales teams from companies of all sizes can gain real-time insights into prospect data and behavior.
Trailblazing with Trailhead: The theme of the conference was centered around being a Customer Trailblazer: “Driving innovation and transforming your company while leveraging Salesforce technology to move forward.” The good news is you don’t have to be a CEO or VP to become a Customer Trailblazer. Trailhead makes it easy for anyone to learn the ins and outs of Salesforce with this guided learning path. With “trails” for everything from product knowledge and leadership to HR and culture, Trailhead gives you all the resources you need to set out on your journey to becoming a Customer Trailblazer.
Brad Gillespie Drops Some Sales Enablement Knowledge
At the Dreamforce Sales Enablement Soiree, Octiv CMO and go-to-market expert Brad Gillespie shared how sales teams can use sales enablement to navigate the buyer’s journey, close more deals and build stronger relationships. Because for today’s sales teams, enablement is a necessity; it’s the product of prioritizing the challenge of building a predictable and personalized approach to the buyer’s journey. When it’s aligned with a company’s marketing efforts and sales productivity, sales enablement is the key to meeting buyer needs while maintaining consistency and measurable goals.
U2 at Dreamfest
Philanthropy took center stage at Dreamforce with U2’s performance at Cloud Palace, which raised $10 million for UCSF Benioff Children’s Hospital. The benefit concert also raised awareness for (RED), an organization founded by Bono and Bobby Shriver. (RED)’s mission is to fight AIDS in Africa by engaging businesses and to ultimately work toward having an AIDS-free generation by 2020.
What were your some of your favorite #DF16 moments?